About PMG We help thousands of animals each day to find a new loving home as well as assisting their human caregivers in the process. Our ambition is to provide trust, safety, and convenience to the animal world. Pet Media Group is a Stockholm-based startup that acquires, launches, and develops market-leading pet and horse marketplaces across Europe, with current operations in Scandinavia, the United Kingdom, and Italy. With over 1 million animals rehomed every year through our marketplaces, our 10 million monthly users rehome 1 out of 3 pets in the UK (Pets4homes.co.uk) and 9 out of 10 horses in Sweden (hastnet.se).