På(fyll) is a home refill service that delivers everyday home goods in containers you can use again and again. It was founded by Orkla Home and Personal Care, Æra and Bakken & Bæck.
We enable the guilt-free consumption of any home and personal care product, free from single-use plastics – a problem that today dumps at least 1 garbage truck’s worth of plastic waste into the ocean every minute of every day. We worked with award winning international design studio Form Us With Love to design beautiful, refillable containers that can be re-used over and over again for years to come. We deliver and pick up these containers right at your doorstep to make shopping more convenient, affordable and sustainable.
Today we are live across Norway, selling known and beloved brands like home cleaning brands like Jif, Zalo, Omo and Klar. We will soon expand to more of the brands and products you love.
Our vision is to make zero-waste living easy and accessible for every individual in the Nordics within the next five years. Our mission is to bring you whatever you need in packaging as valuable as what's inside.