Maybe the best value for money watch brand ever. We are a no bullshit, cutting the middleman kind of watch brand. Official WWF Partners for Nature. A watch made to be worn. A utility for whatever the everyday throws at you. It will last. We take responsibility of the world we live in, and we want to pass it on to further generations in as good a shape as possible. Producing watches does leave a footprint, so we want to do good where we can, while producing watches that will last you a lifetime. We are official Partners for Nature with WWF, where we support their work to improve the nature and the people who live off it, in specific projects. We care about every bit of our production - from the air the workers in the factory breathe, to the materials used in our packaging. We believe, that good quality watches should be for everyone, and that a conscious path is a matter of course.