NUORI was founded by Jasmi Bonnén in Copenhagen in 2015, driven by a simple dissatisfaction with skincare industry standards - and a belief that freshness is what makes skincare truly work. We small-batch produce and freshness-date every product, which allows us to make formulas exclusively with all-natural ingredients at the highest level of efficacy - and to offer a genuine alternative to traditional chemical-preservative skincare. Today, NUORI is trusted by leading international spas and skincare therapists worldwide. Our founding mission has always been the same: You should never have to choose between all-natural skincare and visible results. That belief has shaped everything about how we work.