"Transparently Norwegian"​ We carefully select guaranteed Norwegian products, ship them via our own "digital highway of trust"​ to ourselves (in China) and sell them directly to end-users in the world (starting with China) through our own e-Commerce platform (and soon in our own retail stores). We are in business, we control the whole value chain, we do it differently and our concept can't be copied by big American tech or food companies. We also represent business opportunities for other companies.