Transparently NorwegianWe carefully select guaranteed Norwegian products, ship them via our own "digital highway of trust" to ourselves (in China) and sell them directly to end-users in the world (starting with China) through our own e-Commerce platform (and soon in our own retail stores). We are in business, we control the whole value chain, we do it differently and our concept can't be copied by big American tech or food companies. We also represent business opportunities for other companies.  Xuechun Zhang. Educated in economics and finance, 13 years’ employment at China Construction Bank. Founded several companies in China and operated them for six years before selling them and moving to Norway in 2011. Worked as yoga instructor while studying at BI Norwegian Business School Stavanger. For the past four years has developed large networks in Shanghai focused on the seafood industry as well as media, logistics, distribution, customs, banking and restaurants. Xuechun (or Tara amongst friends) runs our operation in China.Espen Strand Pedersen. Idea maker and concept developer of several retail stores, photography studios and other projects. Educated in photography and worked as professional photographer for more than 20 years. Experience in planning, start-up and daily operations of retail and studio businesses. In 1997 started Stavanger's first artisanal coffee shop, which remains in operation. Espen is now the CEO of Norway in a Box. Espen Strand Henriksen. Concept developer who likes to set things in motion, build networks, collaborate and see the world from multiple perspectives. Educated at BI Norwegian Business School and in the Royal Norwegian Navy. Twenty years’ experience in marketing, advertising, media, sales, management and product and concept development in Oslo and Stavanger, 14 of them working for the world’s first digital cinema company (CAPA), and was also a key person in developing the unique and award winning mobility concept (HjemJobbHjem/HomeWorkHome). Espen is in charge of stakeholders at Norway in a Box.