Our company has been founded on the accelerating wave of people consuming plant-based foods and beverages. Many of these people - our target audience - have taken highly conscious decisions to decrease their consumption of animal-based foods of beverages for a variety of reasons such as health, environment, ethics and economy. However, a significant proportion of these people are facing a serious dilemma as it turns out a lot of packaged plant-based foods - and especially pre-made beverages (plant-milks) - are ultra-processed (for the sake of shelf life and taste) and filled with various additives and sugar. This unfortunately makes them significantly less healthy and nutritious compared to conventional cow-milk, which is a clear and unintended aspect of people choosing plant-based fodder and beverages. By providing an easy-to-use, convenient and fast method for producing own plant-based milk, Nordic Mylk enables people to reduce their animal-based food and beverage consumption, shifting to plant-based ingredients - but doing so in way that retains quality, health and taste - while being a more economic solution at the same time. We want to be mission-driven on the purpose of consuming plant-based food and beverages - and Doing It Yourself We want to spark a (more than competition) creative recipe-universe so people unfold the taste-potential of plants We want to be a 2-way where and put users centre stage to share content, recipes and experiments with each other