REGULATING MODERN TECHNOLOGY We develop 'lifestyle systems’ and the market's first AI-integrated hybrid watch that is designed to counter information overload. Our technology interprets and disperses information to only notify of what is subjectively relevant and important to the user. Our mission is to eradicate the abuse of digital communication to create a socially sustainable cyber life. The market need is indicated by the fact that people receive an average of 64 notifications a day and only a fraction are relevant to the user. The ordinary functionality is static and delivers information regardless of the user's wishes and needs at any given moment, which impairs focus and causes stress. The notifications do not differ from one another regardless of severity and they are all based on sources instead of topics and people. We circumvent this inconvenience and offer a solution that ensures that the user never has to be distracted in vain. Our solution is aimed at high-performing, social, and fashion-conscious men and women mainly in the ages 30-50, who highly benefit from saving time, remaining focused, and reducing screen-time and stress in everyday life. THE FUTURE OF SMART PRODUCTS We solve the problem with a watch that works as a digital ‘gatekeeper’ against irrelevant information rather than an extension to the mobile phone like regular smartwatches. The dynamic functions are based on the user's hierarchical values and micro-activities, which together with AI filtering and machine learning enable customized technology and a completely new type of smart functionality. ★ STARTUP OF THE YEAR-FINALIST┃288 PRE-ORDERS IN 72 HOURS ★ The project has been developed for three years through a global network with competence from companies such as Fossil, Citizen, Hugo Boss, and Intel, and we have senior board members with experience managing 200MSEK-2BSEK companies. The development is now being supported by Kronaby's co-founders and senior engineers Pål Borge and Sarandis Kalogeropulos. We develop our own app and watch movements with two years of smart battery life, and the development of the next generation has also begun which will be a body-heat-driven hybrid that enables life-long battery life. That development project will be carried out together with a Silicon Valley-based company focusing on thermoelectric energy. ★ FUNDING THROUGH VINNOVA┃5 INVESTORS IN 1ST SEED ROUND ★ WHY A WATCH? ○ It creates a physical barrier that deprioritizes the phone to limit screen time. ○ It is the ultimate product to optimize because of its accessibility. ○ All competitors are counter-intuitive and contribute to the problem. ○ Integrating the app with a watch creates more opportunities for patents. ○ The margins in the watch industry are almost unbelievably high. ○ We love watches. FOUNDER STATEMENT What motivated me to quit my day job to focus on my own endeavors was the realization that I really thrive in creative processes, and a company is a very meaningful, fulfilling, and long-term creation. Entrepreneurship lets me look at life as a journey to fulfill my greatest wishes and desires, some that are related to the satisfaction in personal development but mostly my dream to give my family the fruits of life and to ultimately help and inspire the greater society.