I created Next Frontier to have a separate and independent media from my other supply chain businesses (Responsibly and Ofload), with the purpose of creating a safe and independent learning environment for spreading the best practices and insights to power our transition to sustainable supply chains. ​ Why supply chains? Because they represent 93% of the avg. company's footprint, and are absolutely key to ensure a sustainable future. They're also hard, fragmented and intransparent, and will require work for the decades to come.​ ​ To accelerate this transition, we need to stand on the shoulders of giants. Learn from each others mistakes and replicate the successes. There's an unfortunate consequence of the greenwashing and reputational risks that spans sustainability, which results in people 'holding their cards close' or being abstract in their shares. It also an incredibly heavy topic making it frankly quite boring at times. With Next Frontier.🌍 we'll try to change that. Make it more digestible, while learning from the best.