New Standard was founded on the idea of change. Transforming the fashion system is necessary to face humanity's greatest environmental and climate challenges –and everyone can make a difference. Our way? Weaving style, quality, and comfort together with responsible practices. New Standard is creating the building blocks for wardrobes that stands the test of time. Our clothes are inspired by yesterday, designed for now, and constructed for tomorrow. We don't chase trends or design for seasons. Instead, we focus on perfecting a permanent collection that will serve its purpose for years to come. Our products are 100% recycled, and their CO2 footprint is 50% smaller than the same items made from virgin materials. We also use 99.9% less water our manufacturing process is free of harmful chemicals. To give people the information – the power – to connect the dots between their choices and impacts, we break down the value chain of each garment in their labels and our stores. From rising sea levels to extreme rainfall and more powerful heatwaves, the consequences of climate change can no longer be ignored – either by society or the fashion industry. It's now-or-never for our planet. We are in this to foster our industry towards greater ecological integrity by working together with other brands, manufacturers, policymakers, as well as consumers to drive the systemic change in fashion.