Health Capacity is a start-up located in Helsingborg, Sweden. We are the company behind the service, POOW The Food Hero. The Problem: 50% of all children between the ages 2-5 will experience problems with foods during their childhood. Cirka 25% of these children will get the diagnose selective eating disorder. This results in a stressful mealtime situation for the whole family all the way from cooking the food to eating it. Another problem related to this is the pressure and demand on parents to cook healthy and variated food for their children. This is a very energy and time-demanding process and if it isn't taken seriously it can potentially affect the health of the whole family for a considerable future. The Solution: POOW The Food Hero is an application for smartphones and tablets, the application is via gamification helping children to eat more and better food while the children at the same time is learning about nutrition. The application is also providing families with healthy and easy-to-cook recipes that will activate the whole family. The result is a peaceful and interactive mealtime situation for all family members as the children will eat the food since they are aware of what they eat. The parents can also relax knowing that the food on the table is healthy and nutritious both for them and their children. We also want to mention that POOW is very effective for children with ADHD and autism who are struggling with a selective eating disorder.