Nefs Journey is a spiritual boutique and brand based in Copenhagen. Our goal is to facilitate deeper awareness within our community through the products we curate, wisdom shared on our social media, and the events that we will be hosting. Everything we curate is ethically and sustainable made by small and women-owned businesses. The meaning of Nefs is "ego." Nefs Journey, or ego journey, is the journey we are all on from ego to soul, and as a company our goal is to assist in the global awakening of humanity. Our aim is to become a lifestyle brand and to not adhere to norms in society or business. Our main company value is oneness and our challenge is to build a company rooted in unity consciousness. This means respect for the environment, for our customers, and for ourselves.