We believe that everyone deserves a great start in life. Great finances and savings should not just be for the already wealthy. But today’s financial industry is built for those in the industry, not for you and me. So unless you're an expert, you either go see a sales person at your bank or end up with a savings account.We put the power to save better back into the hands of the people, beginning with kids savings. Because we know many parents struggle and give their kids a bad financial start.