MY INNER ME is a quality-assured mental health app based on attachment theory, cognitive behavioral therapy (CBT), and acceptance and commitment therapy (ACT). More and more people are experiencing mental health problems, manifesting as sadness, loneliness, stomach pains, or sleep problems, with significant negative consequences for individual well-being and their closest relatives. Studies show that the earlier we address mental health issues, the greater the chance of avoiding prolonged and complicated treatment processes. The MY INNER ME app teaches you how to handle difficult emotions, with a focus on topics such as anger, shyness, self-criticism/self-esteem, divorce, grief, bullying, and mindfulness. MY INNER ME was founded in 2018 and is now owned and led by Founder Marie Ulstrup, experienced child and family psychologist, and Partner Marianne Ingeborg, experienced in tech and business development. Together with a small but strong team we are growing the MY INNER ME universe to help more parents, children, and young minds to better mental health. We have both a B2C and a B2B product. Our customers are mainly parents who need support for their children, as well as insurance companies that offer health care packages for families.