Mia Health is on a mission to enable people live healthy lives, by giving unique personalised insights and research-based lifestyle advice, combined with an engaging community for motivation, inspiration and support. Starting with an inspiring physical activity score, we are expanding to more holistic health in the future. At Mia Health we build products where we can change lives and impact public health care costs. Our core is our digital twin – data analysis based on world-leading research. These analysis can help people live longer (8 years) and healthier (quality of life). BUT! If we cannot wrap this knowledge into an attractive application that users understand, trust, and want to use – then we have nothing! UX is a key focus area for Mia Health.