Mama Havana is a premium Latin dance shoe brand that designs and develops professional dance shoes for confident females who value quality and timeless design. Today, the dance footwear market is filled with countless cheap dance shoe models, that vary in design, colour and type of fabrics used. Many of such models are following temporary trends and are poorly sown and thus get out of fashion and break relatively easily, increasing overconsumption. Mama Havana's mission is to slow down the purchasing cycle and provide the best dancing experience by producing shoes that are comfortable, durable, yet pleasing to look at for a long period of time. Motivation for starting this business was born out of a strong passion for Latin dances and a genuine interest and love for shoes. It was strengthened by the personal experiences buying dance shoes online and strongly believing that a better, more conscious Latin dance shoe concept could be introduced to this market.