LYTE is a Copenhagen-based startup on a mission to make hydration easy, healthy, and planet-friendly. We create clean electrolyte drinks that give your body exactly what it needs—without the extra sugar and plastic waste. We’re all about making you feel good, whether you're working out or just chilling. The beverage has been on the market for 4 months and we have already sold around 10.000 cans and have 15 retailers of LYTE.