Lynk & Co is a new global mobility brand. It focuses on Millennials, but does not limit themselves to those young in age but reaching out to the young minded ones as well. The company presents itself as the one to challenge the conventional car industry of today.Lynk & Co was launched as a new brand by Zhejiang Geely Holding Group, the owner of Volvo Cars, in 2015.Introduction to European market is planned for 2020. Lynk & Co is a lifestyle brand with a car.