We, at Luxreaders, are a young, international, small (but prosperous!) Danish company with our roots in Copenhagen, Denmark. Since 2018, we help people read! With reading glasses as the initial core product, Luxreaders was eventually founded with the ambition of creating a platform, that would transform the way people buy their reading glasses! ... Wait, what? Reading glasses? Yep, you read that correct ;-) And later on, the assortment has expanded to blue light glasses and sunglasses. So how and why do we sell glasses online? Our experience within the optical industry has revealed to us that the market is highly driven by purchasing reading glasses through gas stations, supermarkets and such. These businesses, to a large extent, focus on low prices, high margins and aren't interested in customization when it comes to consumers personal fit, style and quality. We want to change that! Our passion for minimalist, Scandinavian design is the key element expressed through our tailored eyewear. All our glasses are designed in Denmark, where we devote our work to unite new trends with traditional and classic designs. Luxreaders strives to create an experience that is effortless and hassle-free. No more queues, no more settling for cheap over-the-counter glasses that never last or fit well. Although our company is online, we still cherish the aspect of consumers having a personal shopping experience with us.