1. The pitch Luminik is building an AI co-pilot for event marketers to help B2B marketing teams turn expensive conferences into predictable pipeline—by fixing targeting, meetings, and follow-up with one revenue-first system. 2. The what B2B companies spend 20–30% of their marketing budget on events—but most can’t prove the ROI. Attendee lists come in late. Sales teams scramble to book meetings. Post-event follow-up is messy and untracked. As a result, 40–70% of event-generated leads disappear. This affects CMOs, event marketers, and sales teams who are under pressure to justify spend and show pipeline impact. The pain is felt across industries, and the budgets at stake are massive. 3. The how Luminik is an AI-powered event marketing co-pilot. It identifies ICP accounts and decision-makers weeks in advance, helps lock meetings before the event, alerts sales when high-value prospects show up at the booth, and auto-syncs all activity back to the CRM. No more manual scraping, badge scans, or spreadsheet reporting. We turn events into a pipeline channel your CFO will actually trust—with math, not guesswork. 4. The why We saw the same pattern over and over while working with fast-growing SaaS teams: events were expensive, chaotic, and disconnected from revenue. I have helped teams wrangle messy data for years—and realized we could bring clarity, structure, and impact to one of the most broken (yet high-stakes) parts of B2B marketing. We’re here to fix event marketing with a revenue-first lens—because if you can’t tie events to pipeline, your budget is always at risk.