Problem: Each year, everyday consumers lose over €100B in expiring loyalty points. Programs are designed to reward the 5% of members with the highest balances, who can afford free flights and hotel stays. The remaining 95%, ordinary consumers who travel a few times a year and earn a few thousand points, have no meaningful rewards available to them. Solution: The LoyaltyPlays anyplay platform opens redemption for this excluded 95%. Members can redeem premium digital entertainment gift cards, including Apple App Store, Google Play, PlayStation, Spotify, and Steam, starting from €5 (roughly 5,000 points). Why digital entertainment: The category has over 85% penetration across all consumer segments and over 90% among digital natives, particularly Gen Z. Our team's previous platform in this space achieved a 24.2% visitor-to-redemption conversion rate with a €23 average redemption value. Why us: The LoyaltyPlays team has over a decade of presence in the international loyalty industry, with direct relationships to loyalty programs ranging from 20M to 250M members. The team has received three international awards, including Red Herring's Most Innovative Companies and The Loyalty Awards' Best Loyalty Partnership. There is active, current demand for this solution across Western and emerging markets.