We aim to build a global company specializing in high-quality, personalized, essential products.
ColorTrue® is our flagship technology — empowering users to shop for clothes, accessories, eyewear, and jewelery online & in-store, with the confidence that every choice will be in their most flattering colors.
Powered by Aeva®, our proprietary Biometric reading device, we turn individual measurements into tailored product recommendations that elevate everyday essentials into something deeply personal, and effective.
As we grow, our vision expands beyond aesthetics. BioTrue® is already in development — bringing the same level of intelligence and personalization into health and wellbeing.
It's all part of a bigger promise: more than just what you wear — it's about how you live.
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