Private markets (equity / real estate / debt crowdfunding, crypto / crypto-like, etc.) have recently opened up to retail investors.
We believe that access to private markets is very important to retail investors as it outperforms public markets and adds diversification to the portfolio. It also serves as a gateway to financial literacy for youngsters and minorities.
However, private market investments are inherently opaque. We want to shed light on these opportunities. We are basically building Seeking Alpha / Motley Fool for private markets.
The company was founded by two serial entrepreneurs. We are looking for a third co-founder, a Nordic social media star (social media marketing, excellent blogger and podcaster, face of the franchise), preferably a woman.
We are looking to do a Series A at the end of the year at a valuation of USD 5M (raising USD 1M). Until then, the project is self-funded.
The co-founders are serial entrepreneurs:
Michael (based in Florida) is the founder and CEO of Sprig (www.drinksprig.com), which he sold in 2019.
Olof (based in Zurich) was previously the CFO of a stock-listed food company with USD 700m in sales. He also founded and sold the largest online tea business in Switzerland and he supported the business development and fundraising of Europe's leading insect-based food company.