Lola&Lykke has since its inception in 2018 grown to a business with award-winning products, retailers signing up in many European countries, and ambitious growth plans ahead. Unlike many other maternity brands and pregnancy applications, our focus is on the mum´s health and wellness throughout the entire journey from conception through to pregnancy, breastfeeding and postpartum. We respond to a fragmented maternity market by creating a modern healthcare solution that supports mothers from start to finish through smart products, 24/7 access to expert advice, education, and technology. At Lola&Lykke, our goal is to educate, connect, and prepare women for the physical and emotional rollercoaster that often accompanies the journey of becoming a mum, so that all women feel supported during this major life change. At Lola&Lykke, we believe in MAMA FIRST, and the best choice any parent makes will undoubtedly be an informed one. Our goal is to empower parents with the information and support they need to be the happy and healthy parents their children need. In the middle of our busy family lives, taking care of ourselves often takes a backseat. Still, we are acutely aware that a mother is only able to thrive when she is looked after too. If we can encourage mums to look after themselves more and make them feel less alone with the changes in their life and body, then we’ve done what we set out to do. Mum-founded and mum-run, we know the ups and downs of motherhood. If there’s one thing motherhood has taught us, it’s that you can’t do it alone. Our collaborative team of experienced midwives, physiotherapists and other experts work together to navigate, educate, and help mums make the choices that are best for them. Together we can ensure that each woman gets her voice heard, gets the support she needs, and is able to thrive throughout the entire journey of becoming a mum. We are two Finnish mothers driven by sky-high standards and the belief that maternal care should be safe and accessible for everyone. We are dedicated to making that a reality by setting a new standard for maternal health by using clinical research, healthcare expertise, and digital technologies to create an experience that is unified, evidence-based, and personalized. From our collaborative healthcare expert team, motherhood community, and digital support platform, we are there to support you each step of the way.