Læsk is out to challenge the soda industry by offering fermented soft drinks that has less sugar and less calories than conventional sodas. Through fermentation and being selective with ingrediens, we create well-balanced drinks without alcohol that are less sweet.
The kombucha category is fairly new and despite Læsk being the leading brand in Denmark, represented in 7Eleven, Coop and lots of restaurants and cafes across the country, there's still a lot of customer education to be made. It is a fun journey and we are driven by the opportunity to get people to make better choices for themselves.
Founder Line started Læsk because she thought the soda category was boring and drinks were too sweet.
Cheers to a healthier soda!