Laavu is a Finland-based performance coaching company built for entrepreneurs, executives and key talent who want to lead with clarity, resilience and sustainable high performance. Our mission is to create a psychologically sustainable future, where taking care of your mind is as normal as taking care of your body. A world where going to a psychologist is as casual as having a personal trainer, where emotional skills are trained as proudly as biceps, and where psychological skills are seen as an essential foundation of success. Since our founding in 2020, we have supported leaders who face a universal yet often overlooked challenge: the psychological load of leadership. While companies invest heavily in strategy, tools and operations, few invest in strengthening the inner capacity of the people making the hardest decisions. Laavu offers research-based psychological coaching that helps leaders improve self-awareness, manage stress effectively, communicate with clarity and make decisions from a grounded, focused state. Our approach bridges psychotherapy and business coaching, offering in-depth yet goal-oriented support from a certified psychologist who truly understands the world leaders operate in. Laavu offers a comprehensive membership designed to support leaders continuously: The membership includes: • Regular 1-on-1 coaching sessions with a dedicated psychologist-coach • On-demand support between sessions • Access to Laavu App with goal tracking, notes, and curated material • Monthly community events that bring leaders together for peer-to-peer support, shared learning and open conversations about real leadership challenges. The goal of the membership is not only to solve problems but to create an ongoing environment where leaders grow steadily, stay mentally sharp, and maintain a sustainable pace year-round. By 2025, Laavu has grown into a team of 16 professionals serving over 230 leaders monthly from top-tier growth companies in Finland and abroad. Our members are telling a consistent story: when they truly understand their inner drivers, emotions, and patterns, they lead with more clarity, better judgment, and a stronger presence. Because, Mind is Your Own Business.