”We want to transform the way we seek out and receive information.” Kupla is an AI-based media platform. The AI software collects data across all news sites in Denmark 24/7, thereby creating a fully encompassing news platform that can solve a lot of problems for companies and brands. The platform features useful tools which include a news search engine, surveillance of keywords, a variety of search functions to provide a fast and purposeful news overview, and much, much more. kupla.io not only provides our users with insight and access to all news sites in Denmark, all in one place. It is also a contribution to change the way companies look at news. “News articles are published in unfathomable numbers, on more platforms than ever.” Kupla is contributing to advancing a purposeful and insightful news overview, detached from algorithms, click bait and hidden agendas. Our mission is to provide media transparency, which has all but disappeared today. When searching on Google or clicking on a news site, one often wonders: Why are these articles shown? Is it because of algorithms? Click bait? Hidden agendas? – or actual relevance? Is it original journalism or reposted content from somewhere else? Our platform empowers our users by providing them with the ability to navigate in the news without questioning any of the above. “The news are a societal phenomenon that we can learn a lot from.“ The infrastructure we are building for our AI models is unique in the way it has the capacity to manage and store information about the whole world of media. The structuring of news data allows us to explore the societal phenomenon that news are. By enabling our AI models to learn more about the news, we are teaching AI’s about human society as a whole. This advances the quality of AI technology. “We want to be the best at utilizing AI-models and suit them to our purposes.“ We are building the technological infrastructure in which current and future AI-models of the highest caliber can perform at their best. Our infrastructure will be able to cater not just one or two, but hundreds of AI-models. We plan to use existing – and future – AI-systems, wipe them clean and adjust them to our purposes. This includes ensuring that new AI-models will inherit the knowledge and memories from the previous ones. In doing so, we believe we will become more agile than our competitors. Our product: Kupla consolidates news stories from all media sources into one single, accessible news site. Our platform empowers the users by giving them complete freedom of choice, enabling them to navigate the entire media landscape fast and easy and monitor keywords of interest to them. Our AI’s will also analyze the behavior of news publishers, enabling our users to gain more in depth insight into their media presence: timelines: how frequently a company/brand is mentioned the nature of the publicity (positive or negative) early warnings regarding potential media storms geographical data: in what areas are people talking about your company/brand Our message is simple. We have created a tool based on artificial intelligence that can solve a lot of problems for companies – and change the way we use the internet. We offer media transparency – an impartial news overview and insight into the way stories develop over time. By bringing together news articles from every media site into one platform, Kupla enables companies to access news more efficiently, allowing them to strengthen their strategies and make informed decisions.