Knitstop is a slow fashion project where finest natural materials and best craftsmanship meet contemporary sustainable designs, while unemployed skilful female artisans with immigrant background from Helsinki get a chance to get integrated economically and be empowered for their passion for crafts. Our summer collections consist of palm raffia and recycled T-shirt yarn bags, while in winter we concentrate on stylish and warm alpaca and angora beanies and super popular functional alpaca hoods. In 2024 we aimed to test and launch new revenue generating channels to ensure stable profit and growth during mid (march-may) and low (june-august) seasons: offline workshops and courses in Helsinki and online sales of digital products (tutorials, patterns, courses). We plan to concentrate on development, promotion and sales of our digital products based on existing patterns currently used by our knitters for manufacturing as this channel allows the project to scale and grow internationally. The core issue that Knitspot addresses lies within the broader crisis of modern fast fashion: average content of natural fibers in a fast fashion “woollen sweater” is just between 0-4%, supply chain is shady, production is run in countries with cheapest possible labour, quality is horrible, unwanted stuff is wasted. The downturns of the existing mass market system simply do not fit the criteria of mindful consumers. Our mission is to create a vibrant, DIY-fashion and sustainable knitwear brand that offers exclusive, limited-edition physical goods and one-of-a-kind knitwear design patterns. We are dedicated to fostering slow fashion principles by providing expert consultancy and offering both online and offline learning experiences for individuals and companies, including team-building events and therapeutic crafting sessions. Our goal is to cultivate a close-knit community of sustainable fashion enthusiasts and crafters, spreading joy and happiness through fiber crafts and the art of creative slow living.