Kleda is a platform that allows users to share their personal styles and earn money from it. The platform allows users to create a profile to showcase and share pictures of their clothing style, as well as add links to where the clothing items were purchased. These links are then transformed into "deep links" that enable tracking of purchases made through a given user's clothing style. Users who share their styles on the platform will receive a commission of approximately 10-20% on sales made through these links. Kleda facilitates transactions between users and clothing stores, with the aim of making it easier for users to shop for clothes and get inspiration to create a good clothing style.
Kleda solves several problems in the fashion industry. Consumers often experience friction when they have to visit multiple different stores or websites to find the clothes they want. Kleda provides a seamless and user-friendly experience by offering multiple stores on one platform. Additionally, Kleda provides publishers with a platform to build their own brand and earn money through collaborations with clothing stores. Kleda provides clothing stores with an easy way to sell products directly to consumers on a platform that already has a large and engaged user base, thereby increasing their visibility and revenue.
Kleda has three different customer groups. The first group is shopping customers who use the Kleda app to find and purchase clothes from various stores on an easy and user-friendly platform. The second group is publishers who share their clothing styles and inspire other users. Kleda offers publishers the opportunity to build their personal brand and earn money by collaborating with Kleda's clothing store partners. The third group is clothing stores that want increased visibility and accessibility on a new platform. Kleda provides clothing stores with the opportunity to sell their products directly to customers and collaborate with Kleda to promote their products through campaigns and marketing. Overall, Kleda is solving the problem of the friction and inconvenience that consumers experience when shopping for clothes, while also providing opportunities for publishers and clothing stores to benefit from the platform.