We’re living in a buyer-centric world, where companies need to connect with customers on their terms. But the scale and nature of online business means it's harder than ever to create personal connections with customers. That's why we created iZell -- to help businesses build better customer relationships through personalized one-to-one liveshopping experiences. We´ve developed a solution based on three insights… 1. Personal digital meetings. There is a need for e-retailers to bring personal shopping experience online. Today, there is no good support for personal digital meetings (one-to-one) where sellers can showcase products live and help the customer to buy, for example by adding products to the shopping cart. 2. Modern communication. There is a need to improve the customer experience with modern communication such as chat, video and live streaming. Today's consumers are used to modern communication such as WhatsApp, FaceTime, Youtube, TikTok. 3. Omnichannel communication. There is a lack of sales coordination between physical stores and e-commerce (omnichannel) which puts the buyer at the center and uses the selling company's resources efficiently.