ISH is a pioneer in the non-alcoholic category and is already serving its award-winning alcohol-free spirits, wines and premixed cocktails in over 15 countries including some of the world's best restaurants and innovative hotels. With 40% of global consumers expressing a desire to lower their alcohol intake, ISH has created a holistic concept with the purpose of making it easy to be a mindful drinker. Imagine mixing your favorite cocktails with a GinISH or a RumISH. How about a premixed SpritzISH or DaiquirISH. Are you more a wine lover, then we have Château del ISH Sparkling White and Sparkling Rosé for you. The ISH concept is all about making mindful drinking accessible, in a fun and cheeky way. Social inclusion and equality is our trademarks and with an elevated attention to personal health, ISH ensures that we all can say "yes" to going out for drinks and "yes" to a productive day after. Essentially We bridge mindful consumption with our desire to connect. This is why we decided to create a mindful drinking company.