ABOUT Insurance is one of the biggest recurring household costs - yet the market is built on complexity: dense policies, hard comparisons, and increasingly individualised pricing with little transparency. The result is predictable: people overpay for years, miss critical coverage, or both - and often only find out when it's too late. We're building the consumer layer for private insurance, making it behave like a modern product. Upload your policies and, in under a minute, our AI turns fine print into clear answers: where you're over- or underinsured, where the gaps are, and where you're likely paying too much. We benchmark each policy against an anonymised pool of real policies to recommend better-matched alternatives - shifting knowledge and pricing power back to households. We're early-stage, moving fast, and already proving the need: 50+ customer interviews, 10 households switched, ~28% average savings while improving coverage - plus validation from senior industry professionals, a top-performing insurance salesperson on the team, and initial pre-seed backing from a Bain & Company partner.