The digital service Inspicasa offers several enhancements to the clarification process all property buyers are going through: Firstly: Inspicasa decodes the buyer’s emotional profile and merges the emo-profile with the factual wishes into a complete search profile. The algorithms search all real estate agents sites for properties that match the profile and present the choices to the buyer. Secondly, Inspicasa presents different national or geotagged shops and service-suppliers, offering relevant products to the property buyer. For example; kitchens, furniture, internet, security systems, DIY, garden centers, supermarkets, etc. A ''Yes'' to a property equals ''Yes'' to new suppliers. The business model consists of two cash flow streams: Lead generation to suppliers with individualized focus and vouchers to support retailers and campaigns. 40% of the population that is looking for houses, flats, summerhouses, etc is discontented with the present solutions to browse the real estate market. At the same time, ⅔ of the population looking for a new property is not able to find the matching property. Why? Because the fundamental emo-parameters that control the decision-making is not addressed presently by real estate agents or other market-actors neither digitally nor through classic communication. According to Professor Richard Thaler, Noble Prize winner in Economy in 2017, and Daniel Kahneman and Vernon Smith, Noble Prize winner in Economy in 2002, is every decision based on the emotional perception of your "reality landscape". Regardless of what kind of decision we are talking about. Market research shows that 98% of real estate buyers agree. This opportunity is why we created Inspicasa. Based on algorithms and machine learning the solution optimizes and in a few seconds narrows the search to a few dream homes, much faster than scrolling through hundreds of presentations. Leads and voucher messages are sent to participating suppliers and shops instantly enabling them to act. But what if the decision process has to include 3-4-5 persons? Answer: Inspicasa presents an option, where the buyer merges her or his emotional preferences with for example family members and creates a group profile. The property search presents actual suggestions from top to low match. The idea was created as a result of several discussions about the real estate market, decision-making process, emotional preference, and frustration about the (lack of) exciting services. Jess and Grane have been involved in business development, innovation, and start-ups in many different set-ups. We have a passion for developing, disrupting, and creating concepts, but despite that, it is the first time we have created a project together after knowing each other for more than 10 years. Birgitte was a natural part of the project from day one, Birgitte and Jess are married and Birgitte’s competence as an auth. psychologist was extremely important for the emotional understanding and creating a fundamental part of the solution.