We are a Swedish food-tech startup that aims to disrupt the way we measure the shelf life of food, and thereby eliminate avoidable food waste. Founded in the university town of Lund 2015, we have been devoting the last six years to develop what we are convinced will be the next paradigm shift in the food system – Dynamic Shelf Life Labels. Our labels are equipped with simple and low-cost gas sensor, that reacts with the gases emitted by the spoilage bacteria in degrading food products. We are developing two types of labels in parallel, one analogue (launched first, color shift indication) and one digital (NFC technology, enables connected food products). We are right now on the verge of finalizing our first generation of labels, developed for fresh meat application, and aim to launch during 2022. To accomplish this, we need to expand our team with key roles in line with our upcoming challenges.