Hembiet – Sweden first On-Demand Home Services Marketplace Hembiet is a Swedish technology company building an on-demand marketplace for home services, starting with home cleaning. Our vision is to make it as easy to book trusted help for your home as it is to order a ride or food through an app. Today, booking home cleaning in Sweden is often built around traditional cleaning companies, subscriptions, fixed schedules, phone calls, quotes and long-term commitments. Hembiet takes a different approach: customers can book professional home cleaning **only when they need it**, directly through our app. The customer selects the preferred date, time and number of cleaning hours, pays digitally, and Hembiet matches the booking with a suitable nearby helper. Our matching process considers factors such as helper availability, location, customer reviews and interest in the job. This creates a marketplace where customers get convenient access to cleaning help while helpers gain flexible opportunities to work. Trust is a central part of the platform. Hembiet works with BankID-verified and police-checked helpers and provides insurance coverage for customers. The platform handles booking, payment, matching and communication, creating a managed marketplace rather than simply listing independent service providers. Our initial market is Stockholm, Sweden, where we are validating the model and building density on both sides of the marketplace. Home cleaning is our starting category because it is a frequent, fragmented and relatively standardized service with a large potential customer base. Once the marketplace infrastructure and customer base are established, the same technology and operational model can be expanded into additional home-service categories. Hembiet's long-term ambition is therefore larger than cleaning. We aim to build a broader **on-demand home-services platform**, connecting households with trusted professionals for different services whenever they need them. The business operates with a transaction-based marketplace model. Customers pay for completed services through the platform, while Hembiet earns a margin on each transaction. This creates the potential for recurring customer activity without requiring customers to sign traditional subscriptions. We are currently focused on proving the core marketplace metrics: customer acquisition, repeat bookings, helper availability, geographic density, booking conversion and unit economics. Early customers have already completed bookings and some have returned for additional services. The opportunity is to build a scalable technology platform for a large and fragmented home-services market. Hembiet's advantage is not simply providing cleaning; it is creating the infrastructure that makes **trusted, flexible and on-demand home services** easy to book. Our vision is simple: **Ditt hem. Din städare. Din tid.** Book help when you need it.