HA-BITS is a newly started, modern and sustainable e-commerce startup aiming to shape the future of oral care products. We make it easy, fun and sexy to consume sustainably. We offer earth-friendly toothpaste tablets packaged in home-compostable refill pouches with a reusable jar. Our product makes toothbrushing waste-free. The product is subscription-based and D2C - sold through our website. Our market is currently Sweden. HA-BITS was born out of frustration with a never evolving oral care industry - heavy on single-use plastics. Think about your oral care routine - what element doesn't have plastic in it? This is a global issue - over 20 billion toothpaste tubes are produced yearly (most of them are never recycled). Little is done by larger actors to decrease their environmental impact - and that's why HA-BITS was born.