The Groogert Project is an environmental startup that teaches children ways in which they can take action against climate change and take better care of nature. With a funny and colorful character named Groogert, we deliver important messages of hope and nature stewardship in three different platforms: a mobile application, a website and social media accounts. It is through games, trivias, songs and videos that our narrative is carefully crafted so that it is a positive learning experience for children. We believe, after all, that action towards climate change should not be preached or normative, but rather fun, motivating and exciting!