The purpose of Godtandpleje.dk is to improve dental habits and dental health of consumers through close cooperation with dental clinics. Dental health has a clear connection to overall health, and preventive dental care is very effective. Yet habits are hard to change for many consumers, and in Denmark only around 7-10% are green patients and have no active oral condition. Denmark is among most healthy countries with regards to dental health. Dentists and Dental Hygienists are the single most important authority concerning dental care in the eyes of consumers, but typically consumers or patients only interact with their dental professional 1-2 annually. We aim to get more out of this interaction helping both the clinic and the patients. We provide clinics access to a digital platform enabling easy access to high quality dental products for their patients as well as digital guidance on dental care along with personalized dental care nudging program for their patients, so they are not left alone between visits to the clinic.