We are a female based company from the northern part of Sweden that calls ourselves GODS. Not Goddesses. We don’t think that the word should be for just the male pronoun/gender. We think that makeup and beauty is Genderfluid. We wanted to create a brand that gives everyone the chance to take charge of their own creativity and self expression, unapologetically of who you are, when the occasion is or how much make up you would like to wear and even if you don’t want to wear no make up at all. You should be your own GOD and have the power to make your own decisions and not what the society thinks you should.