1. The Elevator Pitch GEIST is developing next-generation sailing apparel for recreational and lifestyle sailors who want protection and freedom on the water—without the bulk, stiffness, or elitist aesthetics of traditional sailing gear. By combining high-performance materials, real-world testing, and community-driven design, GEIST delivers technical sailing wear that enhances the experience instead of getting in the way. 2. The What: What are you solving? Sailing apparel today is largely designed for professional racers or extreme offshore conditions—resulting in garments that are heavy, rigid, over-engineered, and visually disconnected from how most people actually sail. This creates a gap for: - Recreational sailors - Lifestyle / adventure sailors - Coastal and day sailors who want reliable protection from wind, spray, and weather, but also comfort, mobility, and a modern aesthetic they enjoy wearing. As a result, many sailors compromise—either wearing gear that limits movement and comfort, or using outdoor apparel not built for marine conditions. This problem affects a broad and growing segment of sailors globally, especially as sailing increasingly overlaps with outdoor lifestyle, travel, and community-driven experiences. 3. How GEIST is solving it GEIST designs sailing apparel from the experience outward. We start by deeply understanding how our users move, layer, vent heat, and interact with their gear during real sailing scenarios—not idealized ones. From there, we: - Develop function-led designs focused on mobility, breathability, and smart protection - Use premium 3-layer performance fabrics and components chosen for durability, comfort, and sustainability - Prototype early and test continuously with sailors in real conditions - Co-create features, fit, and details with our community rather than designing in isolation Our first products—a sailing jacket and trousers—are built to be worn actively on the water and comfortably before and after, bridging performance and lifestyle without compromise. 4. Why GEIST exists GEIST started from lived frustration. As a sailor and outdoor enthusiast, I repeatedly experienced how traditional sailing gear interrupted the very thing it was supposed to support—the feeling of being present, capable, and free on the water. Gear was either too stiff, too bulky, too aggressive, or simply not designed for how most people sail today. I realized this wasn’t a niche problem—it was systemic. And it wasn’t being solved because the industry hadn’t truly shifted its perspective. GEIST exists to reimagine sailing apparel from the standpoint of experience, movement, and modern sailing culture. It’s about stripping away unnecessary complexity and designing gear that supports focus, confidence, and enjoyment—so when the wind hits, the world narrows, and the gear disappears.