Geeklab is creating an ultimate mobile marketing powerhouse to assist mobile advertisers in converting  purchased impressions into installs. The mobile marketing industry is constantly expanding, with an estimated $412 billion in spend by 2024. However, because this market is so fragmented, marketers are forced to shoot in the dark. We created a tool to assist marketers in converting impressions into installs by optimizing the most important, yet underutilized, part of the mobile marketing funnel, the app stores themselves. We are expanding our product offering to include a full mobile marketing ecosystem focused on ensuring marketers can run effective campaigns. In today's world, data is viewed as a threat; however, the massive benefits of using data for good are what allow businesses to grow and humans to have great and meaningful interactions with one another. We're here to change the narrative and turn data into an ally, not an enemy.