FORS Hard Seltzer is set to change the landscape for alcoholic beverages in the Nordics forever. Our goal is to give consumers a better way to drink alcohol. Our first product line is based on the American Hard Seltzer. FORS was founded as the Original Swedish Hard Seltzer™ and is the first private company to push this trend in the Nordics.
Consumer behaviours are constantly changing but the market for alcohol has fallen into a rigid bucket that no one has touched for very long. As a result, alcohol consumption has decreased with young generations and seen little innovation. FORS Hard Seltzer is set to shed light on the alcohol industry and meanwhile provide products that are as healthy as alcoholic products can be.