Flowering creates sustainable alternatives within the flower industry to make it possible for B2B and B2C clients to choose sustainably without compromising on quality or freshness. Following a digital-first strategy, Flowering has no physical stores and is instead solely distributing the sustainable alternatives on the website flowering.dk. Flowering managed to disrupt the Danish flower scene and became rated as the second-best flower shop in Denmark (on Trustpilot) within 6 months of the launch. Flowering has been featured in articles in some of the biggest publications in Denmark including Børsen (latest article: https://borsen.dk/nyheder/proselvstaendig/unge-stiftere-scorer-bomstaerk-investorkreds-til-blomstereventyr). The core product behind Flowering is Miljøbuketten (the Sustainable Bouquet), which is a sustainable alternative to the ordinary bouquet. The environmental bouquet consists exclusively of environmentally certified flowers, locally produced Danish flowers, and hand-sorted surplus flowers, which ensures a bouquet that is as sustainable as possible, while still being of great quality and handmade on the same day as it is delivered. Behind Flowering is a young founding team, and 20+ employees. The work environment is, therefore, open and social, and the hierarchy is flat. Flowering is currently situated in its workshop in Birkerød. Flowering aims after being able to influence the entire flower industry by setting environmentally and socially sustainable requirements to the entire process from the production of the flowers to the delivery of the bouquets. To ensure that our bouquets are as sustainable as possible, we handle the entire process from purchase to delivery. We hand-pick the flowers ourselves, and our experienced flower florists produce bouquets for a fair salary. In addition, we only use environmentally friendly packaging to reduce waste, and we further minimize our CO2 footprint by delivering bouquets via electric vehicles.