FitArenaa is a B2B fitness technology startup helping gyms reduce member churn through data-driven and inclusive engagement. Gyms struggle with high churn and limited insight into how members actually engage with their facilities. Most existing systems focus on access and billing, leaving gyms blind to early disengagement — especially for members with different needs, such as neurodiverse individuals. FitArenaa enables gyms to understand member behavior, identify churn risk early, and support more inclusive fitness experiences without adding operational complexity. By focusing on retention rather than acquisition, we help gyms grow sustainably while making fitness more accessible to everyone.