Farmer´s Window is a Danish startup with focus on building and facilitating an augmented reality (AR) platform so that labeling schemes and producers can present their content to consumers more directly. Today more and more consumers are doing grocery shopping with their phones. They scan the barcodes and leaves the store by paying through their phones. With this new AR-channel, consumers can also "scan" / look at the packaging and receive information such as seeing the production conditions through live streaming etc.