Effectmakers is a software vendor dedicated to business planning and trade promotion management. We develop one of the best software tool for key account planning for the CPG (Consumer Packaged Goods) industry called BMS.Today, the BMS software solution is in the 5th generation with a well-proven track record and more than 1,000 active users. Effectmakers work exclusively on constantly improving the software and we are 100% committed to make the BMS solution an international success.