Giant ecommerce marketplaces are gobbling up independent shops. Their size enables them to compete on price, shipping speed, and generic reproductions. They’re commoditizing the things that used to be special, handmade, or backed by a brand people cared about. And every time this happens—every time an independent store loses a sale to one of the online giants because of another slashed price—the ecommerce ecosystem is shaken. Another shop can’t keep up, another one shuts down, and another unique choice for consumers is taken off the table. That’s not OK. At Drip, we believe any ecommerce brand should have the tools to connect with their customers and compete online. Niche brands finally have a chance to build genuine, meaningful relationships with their customers in order to build long-lasting bonds. It’s bringing corner store vibes to any online shop in order to give people a reason to keep coming back. Whether it’s heartfelt personalization, timely communication, tailored offers, or just giving a damn, Drip is helping any seller earn loyalty and compete. So, why are we doing all of this? To empower the ecommerce rebellion.