DEAR LEADER is an activist fashion brand based in Copenhagen. DEAR LEADER teams up with global human rights activists and artists to design, produce and market high-end sunglasses. For each pair of sunglasses sold, $10-20 is donated to human rights causes.DEAR LEADERS mission is to promote freedom around the world. We want to change the perception of the phrase ‘Dear Leader’, so it’s no longer associated with North Korean dictators, but people with talent, passion and drive to change the world.