Dashboa is self-learning software that runs search visibility and Google Ads for businesses.
The problem: buyers now find companies on Google and increasingly in AI answers from ChatGPT, Gemini and Google AI Overviews. Small and mid-sized businesses rarely have the time or people to publish content every week, track how AI assistants talk about them and check their ad accounts daily - so they become invisible or waste ad spend.
What we do: Dashboa builds a 12-month content plan for each company and publishes SEO articles every week. It tracks how often the company is mentioned in AI answers, monitors keywords, competitors and site health, and runs a monthly technical audit. The Google Ads product audits search terms daily, removes wasted spend, steers budgets and A/B tests ads. An optional ChatGPT Ads add-on puts companies in front of buyers asking ChatGPT.
Why it works: Dashboa learns from results across its whole customer base - which content gets cited by AI, which keywords and ads convert - and feeds those learnings back into every plan, so each customer improves over time. Everything is summarised in one weekly report.
Dashboa works with WordPress, Shopify, Webflow, Wix and Framer, runs in any language and market, and is used by 500+ companies. Headquartered in Tampere, Finland.