Cronvall is on a mission to make it easy to buy industrial products. The company is developing digital marketplace to help industrial and construction companies procure more easily -at any time- things they need from the widest possible selection. Wholesale of technical products is estimated to be around €8B market alone -locally- and it's primarily transacted offline. The industry is characterized by tedious manual price and availability discovery process leading to inefficiencies. A digital marketplace can increase transparency, automation and efficiency. It is a challenging problem to solve. The team at Cronvall are working hard to expand the selection of available products, improve the buying user experience and digitalize product and pricing information into a proprietary database. Digital transformation affects every industry and the idea of applying marketplace dynamics into a less digitalized industry vertical was super appealing, since done right this is a multi billion dollar opportunity.